Kickstarter Film Marketing Goes Mainstream

We’re calling it right now: 2013 is going to go down as the year of the Kickstarter marketing film. Between Amanda Palmer’s viral TED talk, “the Art of Asking”, the crowdfunded rebirth of Veronica Mars, and now even indie-filmmaker Zach Braff’s turning to online fundraising – Kickstarter marketing movies are quickly becoming a trend.

Many people worry that this pattern will lead to big movie studios effectively charging their audience twice: once on Kickstarter to get the movie made, and then again at the box office. Doesn’t quite seem like a fair deal, does it?

But no matter what happens, what’s certain is that Kickstarter film funding has never been more popular. And the good news is that there’s never been more tools to pursue crowdsourcing the budget of your next project.

Kickstarter marketing for film requires a few key elements:

  • Great content. Your Kickstarter film must be a compelling project to begin with. Any personal, high-quality content you can generate to promote your movie and your campaign will increase your chances of success.
  • Preparation. Prime your social networks by posting daily to keep your audience engaged and growing long before you ever mention your campaign.
  • Strategy. Know who your target market is, find out where they’re going online, and reach them directly.

Kickstarter film funding is a powerful new trend for independent filmmakers. If you want to learn more, give us a call today and tell us more about your project.

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