Posted on January 17, 2012 by Max Goldberg
When ScreenSHOP’s web designers needed campaigning, we built Facebook and Twitter pages for their e-commerce store. We launched their site during Los Angeles Fashion Week, coinciding with Breast Cancer Awareness Month. In order to help an un-known brand build an online following quickly, we assisted in building brand partnerships between ScreenSHOP and Susan G. Komen For The Cure’s Los Angeles chapter.
Because of successful social media marketing strategy, ScreenSHOP built a following very quickly to help get the word out about their new brand!
ScreenSHOP agreed to use their brand launch to raise money for Breast Cancer Awareness. We became active members of Susan G. Komen’s online community on behalf of ScreenSHOP and offered members of that community opportunities to win tickets to LA Fashion Week and other great prizes provided by ScreenSHOP. Because of this online partnership and our strategic social posting, after 2 weeks of community building, we reported 300 Facebook likes and tweets that were making 6,000+ impressions regularly.
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